Lee Yuen Housewares Co.,Ltd - Kitchen Showroom                                       

Location                 Kwun Tong, Hong Kong

Professional Office   Studio X Limited

Completed date      June,2021

Stage Experience    Concept & design strategy, Schematic Design,  

                           Design Development, Construction Coordination,     
                           Project Management, Tender Management

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Lee Yuen Housewares is a space dedicated to the systematic, handcraft and experimental and fun with cooking, where innovation and exploration are encouraged in an environment that blends traditional and modernity with equal re-spect, creating an immersive personalised customer shopping experience.  

Lee Yuen, who are a key supplier to Williams Sonoma, Whittards Of Chelsea, and Dean & Deluca with premium cooking tools and gadgets. The project involved a strategic reorganization of a 5000 SKU product catalogue in order to maximize the usage of an existing warehouse space. The team adopted a method of visual merchandising to display feature products whilst incorporating an indexed storage system with pull-out drawers for the entire catalogue. The space is designed to be used by buyers in order to gain a full and immersive understanding of the product range. The space also features a working kitchen, demo area, meeting rooms and new product gallery. The main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomizes this approach.