Tea Chateau ifc - Capsule Tea concept store                                       

Location                 Central, Hong Kong

Professional Office   Studio X Limited

Completed date      February,2021

Area                     31 sqm

Stage Experience    Concept & design strategy, Schematic Design,  

                           Design Development, Construction Coordination,     
                           Project Management, Tender Management

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TO REDEFINE NEW TEA JOURNEY, WITHIN THE CONTEXT OF THE TEA CHATEAU BRAND
 

WELLNESS
Elevate the feeling of “Wellness” in the context of the Tea Chateau brand. Promote strong brand  stories and  develop  a  “tea  as  therapy brand” experiential proposition. 
 

EXPERIENCE
The store experience should draw us in deeper and reveal more to us over time. Customers should be intrigued to learn its back story. This is something that should   be leveraged and clarified.
 

CRAFTSMANSHIP
The  Tea  Chateau  brand  needs to represent a discerning choice, it  should  be  intriguing  and  its appeal should be borne out of a knowledge base, craftsmanship and, ultimately, rarity.